I’m finally watching the announcement keynote, and I want to give a positive nod to Apple’s “free is always free” App Store policy.
Yeah, I know it would be nice if a user could download a free demo and then upgrade it to a paid version in-app, but Apple is spot on in recognizing how quickly that could degenerate into a wave of angry users wailing “I didn’t mean to buy it! I was just trying it out!” Far better to play it safe and make users confident that they can try out a freebie without getting themselves into trouble.
Besides… the “MySuperApp LITE” convention seems to have caught on enough that it is probably unwise to change things now.